Made available in November 2019, the Ram Built to Serve Edition was designed to honor members of America's armed forces. These trucks come in unique colors; Gator (1,000 units), Diamond Black (1,000), Ceramic Gray (1,000), Patriot Blue (1,000), Anvil (1,000), Billet Silver (1,000), Tank (1,000), Flame Red (1,000), Spitfire (500), Bright White (500).
In addition to the unique paint colors designed to honor each branch of the U.S. military, these Big Horn based models include a United States flag and Built to Serve decal on each of the rear quarter panels.
On the exterior you get 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish,body-color wheel flares, all-black grille and surround, black bumpers and black-bezel premium lighting, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Features included leave no doubt this truck was built for those with intentions to go off-raod. Other exterior features include all-terrain tires, electronic-locking rear axle, hill-descent control, front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks, heavy-duty off-road-calibrated front and rear shock absorbers.
On the interior are special military focused features like the Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel.
The interior also includes Built to Serve instrument panel badge, lockable console storage, deeply bolstered cloth and vinyl sport seats, black onyx chrome interior trim and all-weather rubber slush mats.